Kate Spade has a new logo.
People all over the interweb are being uber snarky, complaining that her new logo is too simple, too boring, and simply lacks creativity.
Personally, I think it's awesome that Kate's last name is the same as a totally recognizable icon.
This is going to completely revolutionize her brand. She can put that little spade on everything and people will know in a split second that the purse, shoe, coat, or whatever it is you are donning is hers, much like the Nike Swoosh, Chanel C's, or iZod Alligator. Really, she couldn't be luckier.
And come on, that little spade is kinda cute.
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